{"id":3756,"date":"2017-03-02T08:06:28","date_gmt":"2017-03-02T08:06:28","guid":{"rendered":"http:\/\/wp.0effortthemes.com\/themes\/veggie-data\/?p=3756"},"modified":"2017-03-02T08:06:28","modified_gmt":"2017-03-02T08:06:28","slug":"become-a-price-maker","status":"publish","type":"post","link":"https:\/\/www.lozafresh.com\/?p=3756","title":{"rendered":"Become a Price Maker"},"content":{"rendered":"

You can produce record crops of high quality fruit and vegetables and leave them unharvested because the market falls in a heap. You need to become a price maker rather than a price taker. Marketing<\/strong> your produce is as important as growing it, but it is often the neglected skill in the armada of talents involved in modern food production.<\/p>\n

Sending your hard won produce to distant markets to be sold by strangers is a risky practice rarely mirrored in other industries. A writer, for example, does not market his work as an anonymous wordsmith at the mercy of all comers and the winemaker is similarly discerning regarding the outcome of his labours.<\/p>\n

There are some simple tricks that can increase the odds of success if you are sending food to the large markets. It\u2019s not just enough to develop a reputation for quality, although it definitely helps. Branding<\/strong> is important. Create your own catchy colours, logo and product name on your box and make sure that labelling reflects your key selling points. If you are growing biologically, then include a reference to \u201cbiologically grown with forgotten flavours and extended shelf life\u201d on your box, or you have sold yourself seriously short!<\/p>\n","protected":false},"excerpt":{"rendered":"

You can produce record crops of high quality fruit and vegetables and leave them unharvested because the market falls in a heap. You need to become a price maker rather than a price taker. Marketing your produce is as important as growing it, but it is often the neglected skill in the armada of talents…<\/p>\n","protected":false},"author":2,"featured_media":4009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-3756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Mina Abadir","author_link":"https:\/\/www.lozafresh.com\/?author=2"},"_links":{"self":[{"href":"https:\/\/www.lozafresh.com\/index.php?rest_route=\/wp\/v2\/posts\/3756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lozafresh.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lozafresh.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lozafresh.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lozafresh.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3756"}],"version-history":[{"count":0,"href":"https:\/\/www.lozafresh.com\/index.php?rest_route=\/wp\/v2\/posts\/3756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lozafresh.com\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/www.lozafresh.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lozafresh.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lozafresh.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}